YouTube Usage in Low-Visibility Political Campaigns

Azi Lev-On

doi:10.1080/19331681.2011.645360

YouTube Usage in Low-Visibility Political Campaigns

Azi Lev-On

The Moscowitz School of Communication

Ariel University

Research output: Contribution to journal › Article › peer-review

Abstract

Social networking platforms and video-sharing sites like YouTube generate hopes for a more participatory politics and stronger connections between citizens and representatives, particularly at the local level. This article examines these trajectories by analyzing the YouTube presence of candidates in municipal election campaigns, as well as public involvement in these campaigns.

Original language	English
Pages (from-to)	205-216
Number of pages	12
Journal	Journal of Information Technology and Politics
Volume	9
Issue number	2
DOIs	https://doi.org/10.1080/19331681.2011.645360
State	Published - Apr 2012

Keywords

Campaigning
Internet
Web 2.0
YouTube
political communication
social media
user-generated content
video

All Science Journal Classification (ASJC) codes

General Computer Science
Sociology and Political Science
Public Administration

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10.1080/19331681.2011.645360

Cite this

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YouTube Usage in Low-Visibility Political Campaigns

Abstract

Keywords

All Science Journal Classification (ASJC) codes

Access to Document

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