@inproceedings{9c7440f830ca4ced82032d38ba23730f,
title = "{"}Your action is needed{"}: The effect of website-initiated participation on user contributions to content websites",
abstract = "Contemporary content websites rely on users' social participation and payments. While previous research focused only on implicit encouragement to participate, we study website-initiated participation (explicit Call to Actions that require users' attention) and its relation to users' contributions. Our study, conducted on a high quality video content website, shows that users who are given such calls donate more money to the website compared with users who are not exposed to them. We also show that even one prompt is enough to increase users' likelihood of voluntarily engaging with the website. Moreover, we show that the sequence of participatory actions is crucial; when the actions are given in increasing order of effort, users tend to donate and participate more than when actions are not. We extend our results by presenting a heterogeneity analysis that shows connection between the number of videos watched by the user and its susceptibility to website-initiated participation.",
keywords = "Business models, Content websites, Donation, Freemium, Ladder of participation, Social video",
author = "Lior Zalmanson and Gal Oestreicher-Singer",
year = "2015",
doi = "10.2139/ssrn.2606236",
language = "الإنجليزيّة",
isbn = "9780996683111",
series = "2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015",
publisher = "Association for Information Systems",
booktitle = "2015 International Conference on Information Systems",
address = "الولايات المتّحدة",
note = "2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 ; Conference date: 13-12-2015 Through 16-12-2015",
}