“Write it down! I am an Arab”: The role of reader comments in the formation of networked counterpublics

Various literature has examined how affordances of online media such as openness and connectivity have constituted digital counterpublics, that is, discursive arenas where members of subordinate social groups invent and circulate oppositional interpretations of their identities. At the same time, and in sharp contrast to the bilateral nature of online media, most of this literature has focused on content produced by the group members only, without addressing neither its acceptance by the hegemonic public nor the internal discursive negotiations surrounding it. Using the Facebook page “Write it down! I’m an Arab” as a case study, the current study examines the role played by reader comments in the formation of networked counterpublics. We found that reader comments expand the counterpublic sphere in two directions: vertical and horizontal. Vertically, they produce an interface between the dominant public sphere and the counterpublic sphere. Horizontally, they function as a discursive arena within the group members.