What Babies, Infants, and Toddlers Hear on Fox/Disney BabyTV: An Exploratory Study

Warren Brodsky, Idit Sulkin

Research output: Contribution to journalArticlepeer-review


Sound and music are integral components of screen content. Yet, little research has been undertaken exploring soundscapes of infant-directed broadcasts. The current study implements a soundscape analysis of a representative corpus broadcast on Fox/Disney BabyTV for young children between the ages of 0 and 3 years; we considered both musical and linguistic constituents as structural components of the soundscape. The current study randomly selected 1 episode from each of the 39 series broadcast on the BabyTV channel; these were viewed 5 times (195 episodes, 682.5 min). Rater coding was based on 2 in-house developed measures: the Soundscape Appraisal of Broadcast Series and the Sulkin Infant Song Inventory. The results indicate that the sound and music constituents used attract young viewers to the screen but are developmentally inappropriate, as they do not facilitate young viewers engagement with the screen (singing and body movement). Moreover, as linguistic constituents are mostly nonintelligible utterances, not only might young viewers be hampered in recall of content, but they would not benefit from screen exposure toward developing more comprehensible speech and language. This article calls for the need of writers and producers of media screen content to design more suitable developmentally appropriate programs for baby-, infant-, and toddler-viewers.

Original languageEnglish
Pages (from-to)330-339
Number of pages10
JournalPsychology of Popular Media
Issue number3
StatePublished - Jul 2021


  • Auditory Stimulation
  • Childhood Development
  • Digital Video
  • Linguistics
  • Mass Media
  • Music
  • Speech Development
  • Television

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Communication
  • Cultural Studies
  • Psychology (miscellaneous)


Dive into the research topics of 'What Babies, Infants, and Toddlers Hear on Fox/Disney BabyTV: An Exploratory Study'. Together they form a unique fingerprint.

Cite this