Virtual RealityVirtual Reality in ManagementManagement and EngineeringEngineering: Opportunities, Barriers, and Professional Perceptions

S. Kordova; R. S. Hirschprung; S. Fridkin

doi:10.1007/978-3-032-26500-5_15

Virtual RealityVirtual Reality in ManagementManagement and EngineeringEngineering: Opportunities, Barriers, and Professional Perceptions

Department of Industrial Engineering and Management

Ariel University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Virtual Reality (VR) is an immersive technology that holds considerable promise for organizational applications, yet adoption often encounters resistance. This study examines openness, awareness, and perceptions toward VR in engineering contexts. Data were collected from 56 managers and professionals using a structured questionnaire of 35 statements, and analyzed through Categorical Principal Component Analysis, Automatic Linear Modeling, and CHAID decision trees. Results show that VR awareness and exposure are primarily determined by education and prior hands-on experience, while adoption is strongly influenced by professional tenure and age. Perceptions of benefits and limitations are moderated by organizational size and professional background, with longer-tenured professionals demonstrating greater skepticism. Furthermore, outlook on future use and perceived institutional support vary with tenure and education. These findings highlight the role of contextual and demographic factors in shaping VR adoption and provide practical guidance for developing tailored engagement strategies to foster effective, sustainable integration of VR in engineering environments.

Original language	English
Title of host publication	The Expanding Horizons of Business and Management, Volume II
Pages	361-382
Number of pages	22
DOIs	https://doi.org/10.1007/978-3-032-26500-5_15
State	Published - 1 Jan 2026

Publication series

Name	Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business
Volume	Part F2355

Keywords

Barriers
Engineering
Innovation
Management
Organizational support
Perceptions
Simulations
Technology Readiness Levels (TRL)
Training
Trees
VR adoption
Virtual Reality (VR)

ASJC Scopus subject areas

Business and International Management
Strategy and Management
Organizational Behavior and Human Resource Management

Access to Document

10.1007/978-3-032-26500-5_15

Cite this

Kordova, S., Hirschprung, R. S., & Fridkin, S. (2026). Virtual RealityVirtual Reality in ManagementManagement and EngineeringEngineering: Opportunities, Barriers, and Professional Perceptions. In The Expanding Horizons of Business and Management, Volume II (pp. 361-382). (Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business; Vol. Part F2355). https://doi.org/10.1007/978-3-032-26500-5_15

Kordova, S. ; Hirschprung, R. S. ; Fridkin, S. / Virtual RealityVirtual Reality in ManagementManagement and EngineeringEngineering : Opportunities, Barriers, and Professional Perceptions. The Expanding Horizons of Business and Management, Volume II. 2026. pp. 361-382 (Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business).

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abstract = "Virtual Reality (VR) is an immersive technology that holds considerable promise for organizational applications, yet adoption often encounters resistance. This study examines openness, awareness, and perceptions toward VR in engineering contexts. Data were collected from 56 managers and professionals using a structured questionnaire of 35 statements, and analyzed through Categorical Principal Component Analysis, Automatic Linear Modeling, and CHAID decision trees. Results show that VR awareness and exposure are primarily determined by education and prior hands-on experience, while adoption is strongly influenced by professional tenure and age. Perceptions of benefits and limitations are moderated by organizational size and professional background, with longer-tenured professionals demonstrating greater skepticism. Furthermore, outlook on future use and perceived institutional support vary with tenure and education. These findings highlight the role of contextual and demographic factors in shaping VR adoption and provide practical guidance for developing tailored engagement strategies to foster effective, sustainable integration of VR in engineering environments.",

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Kordova, S , Hirschprung, RS & Fridkin, S 2026, Virtual RealityVirtual Reality in ManagementManagement and EngineeringEngineering: Opportunities, Barriers, and Professional Perceptions. in The Expanding Horizons of Business and Management, Volume II. Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business, vol. Part F2355, pp. 361-382. https://doi.org/10.1007/978-3-032-26500-5_15

Virtual RealityVirtual Reality in ManagementManagement and EngineeringEngineering: Opportunities, Barriers, and Professional Perceptions. / Kordova, S.; Hirschprung, R. S.; Fridkin, S.
The Expanding Horizons of Business and Management, Volume II. 2026. p. 361-382 (Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business; Vol. Part F2355).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AU - Hirschprung, R. S.

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PY - 2026/1/1

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AB - Virtual Reality (VR) is an immersive technology that holds considerable promise for organizational applications, yet adoption often encounters resistance. This study examines openness, awareness, and perceptions toward VR in engineering contexts. Data were collected from 56 managers and professionals using a structured questionnaire of 35 statements, and analyzed through Categorical Principal Component Analysis, Automatic Linear Modeling, and CHAID decision trees. Results show that VR awareness and exposure are primarily determined by education and prior hands-on experience, while adoption is strongly influenced by professional tenure and age. Perceptions of benefits and limitations are moderated by organizational size and professional background, with longer-tenured professionals demonstrating greater skepticism. Furthermore, outlook on future use and perceived institutional support vary with tenure and education. These findings highlight the role of contextual and demographic factors in shaping VR adoption and provide practical guidance for developing tailored engagement strategies to foster effective, sustainable integration of VR in engineering environments.

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Kordova S , Hirschprung RS, Fridkin S. Virtual RealityVirtual Reality in ManagementManagement and EngineeringEngineering: Opportunities, Barriers, and Professional Perceptions. In The Expanding Horizons of Business and Management, Volume II. 2026. p. 361-382. (Palgrave Studies in Cross-Disciplinary Business Research, In Association with EuroMed Academy of Business). doi: 10.1007/978-3-032-26500-5_15

Virtual RealityVirtual Reality in ManagementManagement and EngineeringEngineering: Opportunities, Barriers, and Professional Perceptions

Abstract

Publication series

Keywords

ASJC Scopus subject areas

Access to Document

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