Using eye tracking data to understand visitors' behaviour

Marco Grazioso; Roberto Esposito; Tsvi Kuflik; Emma Maayan-Fanar; Francesco Cutugno

Using eye tracking data to understand visitors' behaviour

Marco Grazioso, Roberto Esposito, Tsvi Kuflik, Emma Maayan-Fanar, Francesco Cutugno

Research output: Contribution to journal › Conference article › peer-review

Abstract

In the last decade, mobile eye trackers have become a commodity. With the decrease in their cost and their increased availability, a growing number of studies are exploring their potential in cultural heritage. In works on art fruition, the idea of using mobile eye trackers to understand how we observe artistic exhibits is becoming commonplace. Following this trend, the goal of this study was to explore the potential and to propose an eye-tracking method to analyse the behaviour of museum visitors while they observe artworks, using the Hecht Museum in Haifa as a case study. Recorded data from two different observation sessions, before and after a course in art history, were used to produce heat maps, which serve as a simple and effective tool for studying changes in visitors' gaze patterns when observing artworks.

Original language	American English
Journal	CEUR Workshop Proceedings
Volume	2687
State	Published - 1 Jan 2020
Event	2020 AVI2CH Workshop on Advanced Visual Interfaces and Interactions in Cultural Heritage, AVI2CH 2020 - Island of Ischia, Italy Duration: 29 Sep 2020 → …

Keywords

Art Appreciation
Data Analysis
Mobile Eye-Tracker
User Behaviour

All Science Journal Classification (ASJC) codes

General Computer Science

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Using eye tracking data to understand visitors' behaviour",

abstract = "In the last decade, mobile eye trackers have become a commodity. With the decrease in their cost and their increased availability, a growing number of studies are exploring their potential in cultural heritage. In works on art fruition, the idea of using mobile eye trackers to understand how we observe artistic exhibits is becoming commonplace. Following this trend, the goal of this study was to explore the potential and to propose an eye-tracking method to analyse the behaviour of museum visitors while they observe artworks, using the Hecht Museum in Haifa as a case study. Recorded data from two different observation sessions, before and after a course in art history, were used to produce heat maps, which serve as a simple and effective tool for studying changes in visitors' gaze patterns when observing artworks.",

keywords = "Art Appreciation, Data Analysis, Mobile Eye-Tracker, User Behaviour",

author = "Marco Grazioso and Roberto Esposito and Tsvi Kuflik and Emma Maayan-Fanar and Francesco Cutugno",

note = "Funding Information: The authors thank Menachem Merzel from the Information Systems Department at the University of Haifa for the data he collected, the students from the artwork analysis course of the Art History department who volunteered and contributed to the study, and the Hecht Museum for allowing us to perform the study. This work is funded by the Italian PRIN project Cultural Heritage Resources Orienting Multimodal Experience (CHROME) #B52F15000450001. Publisher Copyright: {\textcopyright} Copyright 2020 for this paper by its authors. Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0).; 2020 AVI2CH Workshop on Advanced Visual Interfaces and Interactions in Cultural Heritage, AVI2CH 2020 ; Conference date: 29-09-2020",

year = "2020",

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AU - Grazioso, Marco

AU - Esposito, Roberto

AU - Kuflik, Tsvi

AU - Maayan-Fanar, Emma

AU - Cutugno, Francesco

N1 - Funding Information: The authors thank Menachem Merzel from the Information Systems Department at the University of Haifa for the data he collected, the students from the artwork analysis course of the Art History department who volunteered and contributed to the study, and the Hecht Museum for allowing us to perform the study. This work is funded by the Italian PRIN project Cultural Heritage Resources Orienting Multimodal Experience (CHROME) #B52F15000450001. Publisher Copyright: © Copyright 2020 for this paper by its authors. Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0).

PY - 2020/1/1

Y1 - 2020/1/1

N2 - In the last decade, mobile eye trackers have become a commodity. With the decrease in their cost and their increased availability, a growing number of studies are exploring their potential in cultural heritage. In works on art fruition, the idea of using mobile eye trackers to understand how we observe artistic exhibits is becoming commonplace. Following this trend, the goal of this study was to explore the potential and to propose an eye-tracking method to analyse the behaviour of museum visitors while they observe artworks, using the Hecht Museum in Haifa as a case study. Recorded data from two different observation sessions, before and after a course in art history, were used to produce heat maps, which serve as a simple and effective tool for studying changes in visitors' gaze patterns when observing artworks.

AB - In the last decade, mobile eye trackers have become a commodity. With the decrease in their cost and their increased availability, a growing number of studies are exploring their potential in cultural heritage. In works on art fruition, the idea of using mobile eye trackers to understand how we observe artistic exhibits is becoming commonplace. Following this trend, the goal of this study was to explore the potential and to propose an eye-tracking method to analyse the behaviour of museum visitors while they observe artworks, using the Hecht Museum in Haifa as a case study. Recorded data from two different observation sessions, before and after a course in art history, were used to produce heat maps, which serve as a simple and effective tool for studying changes in visitors' gaze patterns when observing artworks.

KW - Art Appreciation

KW - Data Analysis

KW - Mobile Eye-Tracker

KW - User Behaviour

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M3 - Conference article

SN - 1613-0073

VL - 2687

JO - CEUR Workshop Proceedings

JF - CEUR Workshop Proceedings

T2 - 2020 AVI2CH Workshop on Advanced Visual Interfaces and Interactions in Cultural Heritage, AVI2CH 2020

Y2 - 29 September 2020

ER -

Using eye tracking data to understand visitors' behaviour

Abstract

Keywords

All Science Journal Classification (ASJC) codes

UN SDGs

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