Turning content viewers into subscribers

Research output: Contribution to journal › Article › peer-review

All Science Journal Classification (ASJC) codes

@article{8d7dc8ca17bc423a84aa41b4110cc495,

title = "Turning content viewers into subscribers",

author = "Lior Zalmanson and Gal Oestreicher-Singer",

year = "2016",

month = mar,

day = "15",

language = "الإنجليزيّة",

volume = "57",

pages = "11--13",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "3",

}