Trust and attitude toward information presented using augmented reality and other technological means

Gilad Taub, Avshalom Elmalech, Noa Aharony

Research output: Contribution to journalArticlepeer-review

Abstract

In recent years, augmented reality (AR) technology has grown, and its use has become widespread among smartphone users. People are consuming more and more digital information from various sources and in different presentation modes. Therefore, in this study, we investigate the extent to which different presentation modes relate to the level of trust in information, while considering demographic variables, as well as personality traits and thinking styles. The participants in our experiments were asked to indicate whether certain statements that were presented in various presentation methods (image + text, image + audio, AR + text, AR + audio) were true or false. The results indicate that users are more likely to trust statements that are accompanied by AR than statements that are accompanied by a static image. In addition, younger participants have greater trust in audio-presented information than text-presented information. As AR is expected to grow considerably in popularity in the next few years, users should be cautious of the potential impact on their trust in digital information while using AR.

Original languageEnglish
Article numbere25944
JournalHeliyon
Volume10
Issue number4
DOIs
StatePublished - 29 Feb 2024

Keywords

  • Augmented reality
  • Digital information
  • Perceived trustworthiness
  • Presentation mode
  • Trust

All Science Journal Classification (ASJC) codes

  • General

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