Tourism as a Space of Possibilities: Reconciliation Tourism Enterprises in a Conflict-Ridden Destination

This study explores reconciliation tourism initiatives in Israel and the West Bank as a discursive arena in which ideas about reconciliation are constructed for tourism purposes by eight organizations that offer travel experiences that include reconciliation as a major theme. By critically analyzing the manner in which ideas about reconciliation are constructed for tourism purposes, the research provides insights into issues of reconciliation in destinations with active conflict. The presentation of fieldwork data centers on three themes: the recognition of multiple narratives, the inclusiveness of victimhood, and the commitment to transformative ontology. Each theme is supported by evidence and discussed in relation to its theoretical frameworks. Implications are drawn for practitioners tasked with marketing reconciliation tourism initiatives in conflict-ridden destinations.