The Role of Knowledge in Creative Thinking

In this invited paper, I briefly review my past, current, and future lines of research. The associative theory of creativity argues that higher creative individuals have a richer semantic memory structure that facilitates broader associative search processes, that leads to the combination of remote concepts into novel and appropriate ideas. Based on this theory, in my research I investigate the role of knowledge–or semantic memory–in high-level cognition, focusing on creativity, associative thinking, and memory search, in typical and clinical populations. To do so, I apply computational tools from network science, natural language processing, and machine learning, coupled with empirical cognitive and neural research. Such computational tools are enabling the representation and operationalization of the structure of semantic memory and the processes that operate over it. This is critical as it allows us to start quantifying issues that for a very long time were studied very subjectively in creativity research–remoteness of ideas, associative thinking, flexible/richer semantic memory structure, etc. Such work is offering unique, quantitative, ways to directly study classic theories of creativity, propelling forward our understanding of its complexity.