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The high-tech elite? Assessing the values of tech-workers using the European Social Survey 2012–2020

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Abstract

Using data from the 2012–2020 European Social Survey and Schwartz’s theory of basic values, this article maps the values of tech-workers, in order to assess and understand their uniqueness and homogeneity. Consistent with prior, mostly US-focused research, we find that European tech-workers hold a liberal worldview, which values openness to change, individualism, and universalism and devalues conservatism. However, our findings challenge the notion of tech-workers as being a completely distinct or a homogeneous group in terms of their values. While developers appear to be substantively different from other occupations and non-developers working in tech, non-developers hold values similar to those of other occupational elites, such as professionals and managers. The study offers takeaways for research, policy, and education.

Original languageEnglish
Pages (from-to)2252-2274
Number of pages23
JournalNew Media and Society
Volume28
Issue number5
DOIs
StatePublished - May 2026

Keywords

  • Developers
  • European Social Survey
  • diversity
  • tech-workers
  • values

ASJC Scopus subject areas

  • Communication
  • Sociology and Political Science

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