The effect of identification with a sports team and its performance on the willingness of fans to pay for team products

Zeev Shtudiner, Gilad Tohar, Jeffrey Kantor

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'The effect of identification with a sports team and its performance on the willingness of fans to pay for team products'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science