The democratic king: The role of ritualized flattery in political discourse

Research has shown that personality cults are a strategy to further political legitimation. They function to secure a leader’s position in the absence of democratic legitimation methods by using excessive flattery towards the leader. Habitual public flattery towards democratic leaders has not received scholarly attention, even though it can provide insight into the danger authoritarian discursive rituals can have on democratic processes. By applying a ritual perspective to a comparative case study analysis, this paper illustrates how political flattery is not just an instrumental means for self-promotion in the political order, but also a manipulative and antidemocratic exploitation of epideictic rhetoric. Furthermore, the implicit requirement for ritualized flattery hinders accountability and deliberative decision-making, and the process of integrating differences of opinion or interest towards a collective and impartial political practice. Leaders who surround themselves with sycophants encourage opinion- and action-conformity to whatever pleases that specific leader.