Taking One For the Team: Motivating Prosocial Volunteering By Varying the Size and the (Un)Certainty of Its Impact on Collective Welfare

Christopher Y. Olivola, Yeonjeong Kim, Avraham Merzel, Yaakov Kareev, Judith Avrahami, Ilana Ritov

Research output: Contribution to journal › Article › peer-review

Abstract

Original language	American English
Pages (from-to)	224-228
Number of pages	5
Journal	Advances in Consumer Research
Volume	43
State	Published - 2015

@article{670b1e93a3d041928abcf851f5b638e8,

title = "Taking One For the Team: Motivating Prosocial Volunteering By Varying the Size and the (Un)Certainty of Its Impact on Collective Welfare",

author = "Olivola, {Christopher Y.} and Yeonjeong Kim and Avraham Merzel and Yaakov Kareev and Judith Avrahami and Ilana Ritov",

year = "2015",

language = "American English",

volume = "43",

pages = "224--228",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}

TY - JOUR

T1 - Taking One For the Team

T2 - Motivating Prosocial Volunteering By Varying the Size and the (Un)Certainty of Its Impact on Collective Welfare

AU - Olivola, Christopher Y.

AU - Kim, Yeonjeong

AU - Merzel, Avraham

AU - Kareev, Yaakov

AU - Avrahami, Judith

AU - Ritov, Ilana

PY - 2015

Y1 - 2015

M3 - Article

SN - 0098-9258

VL - 43

SP - 224

EP - 228

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -