TY - GEN
T1 - Strategic posting times over a shared publication medium
AU - Altman, Eitan
AU - Shimkin, Nahum
N1 - Publisher Copyright: © 2014 University of Trento.
PY - 2014/7/2
Y1 - 2014/7/2
N2 - We consider a game of timing between advertisers, or similar content creators, who compete for position and exposure over a shared publication medium such as an on-line classified list. Posted items (that may be ads, messages, multimedia, or comments) are ordered according to their posting times, with recent posts displayed at the top positions. The effectiveness of each item depends on its current display position, as well as on a time-dependent exposure function which represents the collective exposure of the publication medium. It is assumed that each of a Poisson-distributed number of advertiser may choose the posting time of his or her item within a finite time interval, with the goal of maximizing the total exposure of this item. We formulate the problem as a non-cooperative game between advertisers, and analyze the Nash equilibrium profile of this game in terms of existence, uniqueness, computation and efficiency. Explicit expressions are derived for the case where the relative importance of the posting positions are geometrically decreasing.
AB - We consider a game of timing between advertisers, or similar content creators, who compete for position and exposure over a shared publication medium such as an on-line classified list. Posted items (that may be ads, messages, multimedia, or comments) are ordered according to their posting times, with recent posts displayed at the top positions. The effectiveness of each item depends on its current display position, as well as on a time-dependent exposure function which represents the collective exposure of the publication medium. It is assumed that each of a Poisson-distributed number of advertiser may choose the posting time of his or her item within a finite time interval, with the goal of maximizing the total exposure of this item. We formulate the problem as a non-cooperative game between advertisers, and analyze the Nash equilibrium profile of this game in terms of existence, uniqueness, computation and efficiency. Explicit expressions are derived for the case where the relative importance of the posting positions are geometrically decreasing.
UR - http://www.scopus.com/inward/record.url?scp=85007013994&partnerID=8YFLogxK
M3 - منشور من مؤتمر
T3 - 2014 7th International Conference on Network Games, Control and Optimization, NetGCoop 2014
SP - 150
EP - 157
BT - 2014 7th International Conference on Network Games, Control and Optimization, NetGCoop 2014
T2 - 7th International Conference on Network Games, Control and Optimization, NetGCoop 2014
Y2 - 29 October 2014 through 31 October 2014
ER -