This work discusses the source broadcasting problem, i.e. transmitting a source to many receivers via a broadcast channel. The optimal rate-distortion region for this problem is unknown. The separation approach divides the problem into two complementary problems: source successive refinement and broadcast channel transmission. We provide bounds on the loss incorporated by applying time-sharing and separation in source broadcasting. If the broadcast channel is degraded, it turns out that separation-based time-sharing achieves at least a factor of the joint source-channel optimal rate, and this factor has a positive limit even if the number of receivers increases to infinity. For the AWGN broadcast channel a better bound is introduced, implying that all achievable joint source-channel schemes have a rate within one bit of the separation-based achievable rate region for two receivers, or within log2 T bits for T receivers.