Social identity and cycling among women: The case of Tel-Aviv-Jaffa

Through the lens of the Social Identify Theory (Tajfel, 1974), this research aims to understand how social identity affects the perception of cycling as a mode of transport among women from different socio-income backgrounds. Using the case study of Tel-Aviv-Jaffa (Israel), we found that cycling is associated with distinct social categories rather than seen as a 'socially neutral' practice. In particular, we found cycling to be associated with 'being a Tel-Avivian' and with a healthy and active lifestyle. Such distinct identification of cycling is likely to enhance cycling uptake among more privileged groups, who are often able to identify with these social categories. In contrast, it may create a barrier for underprivileged groups, who do not identify with these social categories. In addition, we show how e-bikes – which are not identified with privileged groups – do not provide an identifiable alternative for women from all groups, as it is identified with “tough” and “violent” men. Furthermore, we show how cycling, in general, is perceived as “tough”, “dangerous” and as requiring a “constant struggle” over space with other road users, and hence fits a typical “masculine” behavior. Finally, we show how currently cycling is perceived by the underprivileged as a threat to their way of life or even as a symbol of them being pushed out of their neighborhood – a perception that limits cycling uptake among these social groups. These findings underscore the importance of accounting for social identity in cycling research and policymaking, especially in low-cycling contexts.