Social franchising: A bibliometric and theoretical review

Felicia Naatu; Ilan Alon

doi:https://doi.org/10.1080/10496491.2019.1584777

Social franchising: A bibliometric and theoretical review

Felicia Naatu, Ilan Alon

Research output: Contribution to journal › Article › peer-review

Abstract

We present a comprehensive review of social franchising literature and an integrated framework highlighting factors and theories driving the concept. Bibliometric and content analysis are used to analyze 111 articles between 2002 and 2018 from ISI Web of Science and Scopus. The following three research streams are identified: Motivations for social franchising, how social franchising work, and impact of social franchising. These are integrated into a conceptual framework of five factors providing insights into value creation, performance improvement, and minimization of failures among social franchises. The review responds to calls for theoretical explorations in the field and provides bases for further studies.

Original language	English
Pages (from-to)	738-764
Number of pages	27
Journal	Journal of Promotion Management
Volume	25
Issue number	5
DOIs	https://doi.org/10.1080/10496491.2019.1584777
State	Published - 2019
Externally published	Yes

Keywords

Bibliometric
Microfranchise
Social franchise
Theory

All Science Journal Classification (ASJC) codes

Marketing

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https://doi.org/10.1080/10496491.2019.1584777

Cite this

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title = "Social franchising: A bibliometric and theoretical review",

abstract = "We present a comprehensive review of social franchising literature and an integrated framework highlighting factors and theories driving the concept. Bibliometric and content analysis are used to analyze 111 articles between 2002 and 2018 from ISI Web of Science and Scopus. The following three research streams are identified: Motivations for social franchising, how social franchising work, and impact of social franchising. These are integrated into a conceptual framework of five factors providing insights into value creation, performance improvement, and minimization of failures among social franchises. The review responds to calls for theoretical explorations in the field and provides bases for further studies.",

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AB - We present a comprehensive review of social franchising literature and an integrated framework highlighting factors and theories driving the concept. Bibliometric and content analysis are used to analyze 111 articles between 2002 and 2018 from ISI Web of Science and Scopus. The following three research streams are identified: Motivations for social franchising, how social franchising work, and impact of social franchising. These are integrated into a conceptual framework of five factors providing insights into value creation, performance improvement, and minimization of failures among social franchises. The review responds to calls for theoretical explorations in the field and provides bases for further studies.

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KW - Theory

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JO - Journal of Promotion Management

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ER -

Social franchising: A bibliometric and theoretical review

Abstract

Keywords

All Science Journal Classification (ASJC) codes

Access to Document

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