Abstract
This study continues the examination of advertising slogans in terms of the relationship between reduced form and communicative effects. In particular, it engages in the examination of slogans that construct a comparison of superiority -Thus a subtype of comparison of inequality - in our case, incomplete.
| Original language | French |
|---|---|
| Pages (from-to) | 39-58 |
| Number of pages | 20 |
| Journal | Linguistique |
| Volume | 54 |
| Issue number | 1 |
| DOIs | |
| State | Published - 27 Apr 2018 |
All Science Journal Classification (ASJC) codes
- Arts and Humanities (miscellaneous)
- Linguistics and Language