Scary health warnings can boost sales

Ziv Carmon, Yael Steinhart, Yaacov Trope

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalHarvard Business Review
Issue numberOCT
StatePublished - 2013

All Science Journal Classification (ASJC) codes

  • Economics and Econometrics
  • General Business,Management and Accounting
  • Management of Technology and Innovation
  • Business and International Management
  • Strategy and Management

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