TY - GEN
T1 - Repeated budgeted second price ad auction
AU - Arnon, Asaph
AU - Mansour, Yishay
PY - 2011
Y1 - 2011
N2 - Our main goal is to abstract existing repeated sponsored search ad auction mechanisms which includes budgets, and study their equilibrium and dynamics. Our abstraction has multiple agents biding repeatedly for multiple identical items (such as impressions in an ad auction). The agents are budget limited and have a value for per item. We abstract the repeated interaction as a one-shot game, which we call budget auction, where agents submit a bid and a budget, and then items are sold by a sequential second price auction. Once an agent exhausts its budget it does not participate in the proceeding auctions. Our main result is that if agents bid conservatively (never bid above their value) then there always exists a pure Nash equilibrium. We also study simple dynamics of repeated budget auctions, showing their convergence to a Nash equilibrium for two agents and for multiple agents with identical budgets.
AB - Our main goal is to abstract existing repeated sponsored search ad auction mechanisms which includes budgets, and study their equilibrium and dynamics. Our abstraction has multiple agents biding repeatedly for multiple identical items (such as impressions in an ad auction). The agents are budget limited and have a value for per item. We abstract the repeated interaction as a one-shot game, which we call budget auction, where agents submit a bid and a budget, and then items are sold by a sequential second price auction. Once an agent exhausts its budget it does not participate in the proceeding auctions. Our main result is that if agents bid conservatively (never bid above their value) then there always exists a pure Nash equilibrium. We also study simple dynamics of repeated budget auctions, showing their convergence to a Nash equilibrium for two agents and for multiple agents with identical budgets.
UR - http://www.scopus.com/inward/record.url?scp=80054011456&partnerID=8YFLogxK
U2 - https://doi.org/10.1007/978-3-642-24829-0_3
DO - https://doi.org/10.1007/978-3-642-24829-0_3
M3 - منشور من مؤتمر
SN - 9783642248283
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 7
EP - 18
BT - Algorithmic Game Theory - 4th International Symposium, SAGT 2011, Proceedings
T2 - 4th International Symposium on Algorithmic Game Theory, SAGT 2011
Y2 - 17 October 2011 through 19 October 2011
ER -