Public relations and the practice of paid content: Practical, theoretical propositions and ethical implications

Keyphrases

• Business Organization 20%
• Buying 20%
• Commercial Message 20%
• Content Consumption 20%
• Digital Channels 20%
• Digital Data 20%
• Digital Marketing 100%
• Digital Media 20%
• Editorial Content 20%
• Ethical Attitude 20%
• Ethical Implications 100%
• Full Disclosure 40%
• Information Channel 20%
• Internet Sites 20%
• Israeli 20%
• Journalists 20%
• Major Questions 20%
• Media Organizations 20%
• Paid Content 100%
• Public Advertising 20%
• Public Relations 100%
• Public Relations Practice 20%
• Public Relations Practitioners 60%
• Small and Medium Business 20%
• Symmetric Model 20%
• Theoretical Propositions 100%
• Trustworthiness 20%

Social Sciences

• Digital Media 11%
• Journalist 11%
• Public Relations 100%

Economics, Econometrics and Finance

• Marketing 100%