Public relations and the practice of paid content: Practical, theoretical propositions and ethical implications

Business & Economics

• Public Relations 75%
• Digital Content 52%
• Marketing 43%
• Disclosure 17%
• Trustworthiness 10%
• Digital Media 8%
• Penetration 8%
• Business Organization 7%
• Journalists 6%
• Transparency 6%
• Marketers 6%
• Purchasing 6%
• Payment 5%
• World Wide Web 5%
• Stakeholders 4%

Engineering & Materials Science

• Public relations 100%
• Marketing 60%
• Digital storage 9%
• Purchasing 8%
• Transparency 8%
• Internet 5%
• Industry 3%

Social Sciences

• ethical implications 72%
• marketing 33%
• full disclosure 21%
• fuller transparency 12%
• business organization 8%
• trustworthiness 7%
• digital media 7%
• journalist 6%
• Israeli 6%
• promotion 5%
• stakeholder 4%
• Internet 4%