Public Diplomacy in the Digital Age

Corneliu Bjola, Jennifer Cassidy, Ilan Manor

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


As data fast become the ʼnew oil’, the opportunities for public diplomacy to grow as a field of practice are real and game-changing. Drawing on social informatics research, this article seeks to advance our understanding of how digital technologies shape the context in which public diplomacy operates by reshaping the medium of public communication, blurring the boundary between foreign and domestic affairs and empowering new actors. Despite inevitable challenges, the future of public diplomacy in the digital age remains bright, as digital technologies create tremendous opportunities for public diplomacy to build stronger, more diverse and more enduring bridges between offline and online communities.

Original languageAmerican English
Title of host publicationDebating Public Diplomacy
Subtitle of host publicationNow and Next
Number of pages19
ISBN (Electronic)9789004410824
StatePublished - 1 Jan 2019
Externally publishedYes


  • digital age
  • digital diplomacy
  • public diplomacy
  • social informatics

All Science Journal Classification (ASJC) codes

  • General Social Sciences


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