We employ Prospect Theory (PT, Kahneman and Tversky ) to explain the relationship between risk and return at the organization level. Our modeling approach addresses shortcomings in previous research approaches. We suggest an alternative approach for inferring the reference point, a key element of PT, and measuring risk, as well as a different representation of the risk-return association taking into consideration a timeline of the firm's state, its state dependent action, and consequences. Consistent with PT, results using COMPUSTAT data show that firms with returns above their reference levels take less risk than firms with returns below their reference levels.
- Organization level
- Prospect theory
- Reference point
- Risk preferences
- Strategic decision making
All Science Journal Classification (ASJC) codes
- Experimental and Cognitive Psychology