@inproceedings{4ea044c6b26144d0bc87def0ff67a287,
title = "Posted prices exchange for display advertising contracts",
abstract = "We propose a new market design for display advertising contracts, based on posted prices. Our model and algorithmic framework address several major challenges: (i) the space of possible impression types is exponential in the number of attributes, which is typically large, therefore a complete price space cannot be maintained; (ii) advertisers are usually unable or reluctant to provide extensive demand (willingness-to- pay) functions, (iii) the levels of detail with which supply and demand are specified are often not identical",
author = "Yagil Engel and Moshe Tennenholtz",
year = "2013",
doi = "10.1609/aaai.v27i1.8656",
language = "الإنجليزيّة",
isbn = "9781577356158",
series = "Proceedings of the 27th AAAI Conference on Artificial Intelligence, AAAI 2013",
pages = "276--282",
booktitle = "Proceedings of the 27th AAAI Conference on Artificial Intelligence, AAAI 2013",
note = "27th AAAI Conference on Artificial Intelligence, AAAI 2013 ; Conference date: 14-07-2013 Through 18-07-2013",
}