@inproceedings{57bdcfb2ae7a4165931067ca7866fea3,
title = "Placing value on community co-creations: A study of a video game 'modding' community",
abstract = "Firms developing software - and in particular, video game producers - seek to leverage the community of users/developers in enhancing product offering and increasing sales. Despite the practical importance of this phenomena, to date little research has investigated the actual value such communities add aside from few qualitative case studies of successful synergies between commercial enterprises and open-source communities. The objective of this study is to try and quantitatively assess the effectiveness of firms' efforts to increase sales of their product through inducing community's co-creation activity. Our empirical investigation focuses on producers of video games and their user/developer 'modding' community. An analysis of 45 games reveals that when firms are successful at engaging the community, the value added by the modding community contributes to an increase in sales of the base product. Implications for research on open innovation and for practitioners are discussed.",
keywords = "Digital culture, Game development, Game modding, Open innovation, Software development",
author = "Leo Poretski and Ofer Arazy",
note = "Publisher Copyright: {\textcopyright} 2017 ACM.; 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing, CSCW 2017 ; Conference date: 25-02-2017 Through 01-03-2017",
year = "2017",
month = feb,
day = "25",
doi = "10.1145/2998181.2998301",
language = "American English",
series = "Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW",
publisher = "Association for Computing Machinery",
pages = "480--490",
booktitle = "CSCW 2017 - Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing",
address = "United States",
}
