Perpetuating gender stereotypes from birth:: Analysis of TV programs for viewers in diapers

Dafna Lemish; Nelly Elias

doi:10.1007/978-3-030-17620-4_27

Perpetuating gender stereotypes from birth: Analysis of TV programs for viewers in diapers

Dafna Lemish, Nelly Elias

Department of Communication Studies

Ben-Gurion University of the Negev

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

A content analysis of seventy episodes of infants’ and toddlers’ programs broadcast during 2017 on BabyTV and Luli channels in Israel revealed a mixed bag of conservative and more progressive gender-related messages, with persistent domination of white male characters and gender-appropriate characteristics and appearances. The analysis uncovered a significant category of genderless characters who were constructed, to a large degree, as devoid of meaning: They do not have personality characteristics, they are not part of a family and do not have friends, they do not lead activities, and most importantly, they have no voice. The implications of these representations and the messages they convey about gender for the very young are discussed.

Original language	American English
Title of host publication	The Palgrave Handbook of Children's Film and Television
Editors	Casie Hermansson, Janet Zepernick
Pages	487-505
Number of pages	19
Edition	1
ISBN (Electronic)	9783030176204
DOIs	https://doi.org/10.1007/978-3-030-17620-4_27
State	Published - May 2019

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 5 Gender Equality

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10.1007/978-3-030-17620-4_27

Cite this

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ER -

Perpetuating gender stereotypes from birth: Analysis of TV programs for viewers in diapers

Abstract

UN SDGs

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