Perception of Innovation: How to attract non-early adopters to adopt earlier

Sarit Moldovan, Ruth Zwick, Liat Hadar

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	NA - Advances in Consumer Research
Editors	Jennifer Argo, Tina M Lowrey, Hope Jensen Schau
Pages	544-545
Volume	48
State	Published - 2020
Event	2020 ACR (Association for Consumer Research) conference - Paris (virtual), France Duration: 1 Oct 2020 → …

Conference	2020 ACR (Association for Consumer Research) conference
Country/Territory	France
City	Paris (virtual)
Period	1/10/20 → …

Cite this

@inproceedings{941580150dc7434681a12b847d365574,

title = "Perception of Innovation: How to attract non-early adopters to adopt earlier",

author = "Sarit Moldovan and Ruth Zwick and Liat Hadar",

note = "see; 2020 ACR (Association for Consumer Research) conference ; Conference date: 01-10-2020",

year = "2020",

language = "American English",

volume = "48",

pages = "544--545",

editor = "Jennifer Argo and Lowrey, \{Tina M\} and \{Jensen Schau\}, Hope",

booktitle = "NA - Advances in Consumer Research",

}

TY - GEN

T1 - Perception of Innovation

T2 - 2020 ACR (Association for Consumer Research) conference

AU - Moldovan, Sarit

AU - Zwick, Ruth

AU - Hadar, Liat

N1 - see

PY - 2020

Y1 - 2020

UR - https://www.acrwebsite.org/web/conferences/north-american-conference

M3 - Conference contribution

VL - 48

SP - 544

EP - 545

BT - NA - Advances in Consumer Research

A2 - Argo, Jennifer

A2 - Lowrey, Tina M

A2 - Jensen Schau, Hope

Y2 - 1 October 2020

ER -