Perception of Innovation: How to attract non-early adopters to adopt earlier

Sarit Moldovan, Ruth Zwick, Liat Hadar

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageAmerican English
Title of host publicationNA - Advances in Consumer Research
EditorsJennifer Argo, Tina M Lowrey, Hope Jensen Schau
Pages738-739
Volume48
StatePublished - 2020
Event2020 ACR (Association for Consumer Research) conference - Paris (virtual), France
Duration: 1 Oct 2020 → …

Conference

Conference2020 ACR (Association for Consumer Research) conference
Country/TerritoryFrance
CityParis (virtual)
Period1/10/20 → …

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