Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier

Sarit Moldovan; Ruth Zwick; Liat Hadar

Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier

Sarit Moldovan, Ruth Zwick, Liat Hadar

Coller School of Management

Tel Aviv University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Early adopters are the first to adopt innovations and are considered crucial to product success. Yet, non-early adopters make the majority of the market. We present evidence that reducing the perceived innovativeness of the product, by presenting consumers with a much more innovative product, may encourage non-early adopters to adopt the innovation while maintaining early adopters' adoption intentions. ()

Translated title of the contribution	תפיסת חדשנות: איך למשוך מאמצים לא-מוקדמים לאמץ מוקדם יותר
Original language	English
Title of host publication	Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era
Subtitle of host publication	האוניברסיטה הפתוחה. המרכז לחקר חדשנות בטכנולוגיות למידה
Editors	יורם עשת, אינה בלאו, אבנר כספי, ניצה גרי, יורם קלמן, תרצה לוטרמן
Place of Publication	רעננה
Chapter	E56-E60
Number of pages	44
State	Published - 2021

IHP publications

ihp
Consumers
Inventions
Technological innovations

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https://www.openu.ac.il/Lists/MediaServer_Documents/entrepreneurship/chais2021.pdf

Cite this

Moldovan, S., Zwick, R., & Hadar, L. (2021). Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier. In י. עשת, א. בלאו, א. כספי, נ. גרי, י. קלמן, & ת. לוטרמן (Eds.), Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era: האוניברסיטה הפתוחה. המרכז לחקר חדשנות בטכנולוגיות למידה https://www.openu.ac.il/Lists/MediaServer_Documents/entrepreneurship/chais2021.pdf

Moldovan, Sarit ; Zwick, Ruth ; Hadar, Liat. / Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier. Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era: האוניברסיטה הפתוחה. המרכז לחקר חדשנות בטכנולוגיות למידה. editor / יורם עשת ; אינה בלאו ; אבנר כספי ; ניצה גרי ; יורם קלמן ; תרצה לוטרמן. רעננה, 2021.

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title = "Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier",

abstract = "Early adopters are the first to adopt innovations and are considered crucial to product success. Yet, non-early adopters make the majority of the market. We present evidence that reducing the perceived innovativeness of the product, by presenting consumers with a much more innovative product, may encourage non-early adopters to adopt the innovation while maintaining early adopters' adoption intentions. ()",

author = "Sarit Moldovan and Ruth Zwick and Liat Hadar",

year = "2021",

language = "الإنجليزيّة",

editor = "יורם עשת and אינה בלאו and אבנר כספי and ניצה גרי and יורם קלמן and תרצה לוטרמן",

booktitle = "Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era",

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Moldovan, S, Zwick, R & Hadar, L 2021, Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier. in י עשת, א בלאו, א כספי, נ גרי, י קלמן & ת לוטרמן (eds), Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era: האוניברסיטה הפתוחה. המרכז לחקר חדשנות בטכנולוגיות למידה. רעננה. <https://www.openu.ac.il/Lists/MediaServer_Documents/entrepreneurship/chais2021.pdf>

Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier. / Moldovan, Sarit; Zwick, Ruth; Hadar, Liat.
Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era: האוניברסיטה הפתוחה. המרכז לחקר חדשנות בטכנולוגיות למידה. ed. / יורם עשת; אינה בלאו; אבנר כספי; ניצה גרי; יורם קלמן; תרצה לוטרמן. רעננה, 2021.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier

AU - Moldovan, Sarit

AU - Zwick, Ruth

AU - Hadar, Liat

PY - 2021

Y1 - 2021

N2 - Early adopters are the first to adopt innovations and are considered crucial to product success. Yet, non-early adopters make the majority of the market. We present evidence that reducing the perceived innovativeness of the product, by presenting consumers with a much more innovative product, may encourage non-early adopters to adopt the innovation while maintaining early adopters' adoption intentions. ()

AB - Early adopters are the first to adopt innovations and are considered crucial to product success. Yet, non-early adopters make the majority of the market. We present evidence that reducing the perceived innovativeness of the product, by presenting consumers with a much more innovative product, may encourage non-early adopters to adopt the innovation while maintaining early adopters' adoption intentions. ()

M3 - منشور من مؤتمر

BT - Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era

A2 - עשת, יורם

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A2 - כספי, אבנר

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CY - רעננה

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Moldovan S, Zwick R, Hadar L. Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier. In עשת י, בלאו א, כספי א, גרי נ, קלמן י, לוטרמן ת, editors, Proceedings of the 16th Chais Conference for the Study of Innovation and Learning Technologies: Learning in the Digital Era: האוניברסיטה הפתוחה. המרכז לחקר חדשנות בטכנולוגיות למידה. רעננה. 2021

Perception of Innovation: How to Attract Non-Early Adopters to Adopt Earlier

Abstract

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