TY - JOUR
T1 - Past decisions do affect future choices
T2 - An experimental demonstration
AU - Arad, Ayala
N1 - Funding Information: This article is based on a chapter in my PhD dissertation. I wish to thank Eli Zvuluni for the programming of the experiments and Gabi Gayer, Ariel Rubinstein and Ran Spiegler for useful discussions of the paper. I also acknowledge comments from Danit Ein-Gar, Yoav Ganzach, Claudia Haase, Gideon Keren, Dotan Perzits, Ilana Ritov, Bradley Ruffle, Itamar Simonson, Jeffrey Spielberg, Dan Zeltzer and seminar participants at NYU. I acknowledge financial support from the ERC , Grant No. 230251 .
PY - 2013/7
Y1 - 2013/7
N2 - This paper demonstrates experimentally that the mere fact that an alternative was chosen in the past increases the likelihood that it will be re-chosen in the future, when new alternatives are being offered. The experimental design consists of a new variation of the free-choice paradigm that is immune to Chen and Risen's (2010) criticism of how results have been interpreted in previous studies of post-decision effects. An additional experiment indicates that once participants have chosen a particular alternative they view its characteristics more positively. I suggest that the new design can be used to study various aspects of the effect of past decisions on future ones. In the present paper, I apply it to show that the allocation of limited resources among various uses may be biased in favor of a particular use if it was preferred to another in a previous situation.
AB - This paper demonstrates experimentally that the mere fact that an alternative was chosen in the past increases the likelihood that it will be re-chosen in the future, when new alternatives are being offered. The experimental design consists of a new variation of the free-choice paradigm that is immune to Chen and Risen's (2010) criticism of how results have been interpreted in previous studies of post-decision effects. An additional experiment indicates that once participants have chosen a particular alternative they view its characteristics more positively. I suggest that the new design can be used to study various aspects of the effect of past decisions on future ones. In the present paper, I apply it to show that the allocation of limited resources among various uses may be biased in favor of a particular use if it was preferred to another in a previous situation.
KW - Attitude change
KW - Cognitive dissonance
KW - Free-choice paradigm
UR - http://www.scopus.com/inward/record.url?scp=84877614158&partnerID=8YFLogxK
U2 - https://doi.org/10.1016/j.obhdp.2013.01.006
DO - https://doi.org/10.1016/j.obhdp.2013.01.006
M3 - مقالة
SN - 0749-5978
VL - 121
SP - 267
EP - 277
JO - Organizational Behavior and Human Decision Processes
JF - Organizational Behavior and Human Decision Processes
IS - 2
ER -