#MyPrivacy: How users think about social media privacy

Kelly Quinn, Dmitry Epstein

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study explores privacy from the perspective of the user, leveraging a “framing in thought” approach to capture how users make sense of privacy in their social media use. Definitions of privacy collected from 608 social media users are analyzed through topic modelling and the clustering of word pairs to surface themes present in the data. Results indicate the dominance of frames related to horizontal privacy, or privacy vis-à-vis peers, over vertical privacy (i.e., that from institutions and governments). Themes relating to economic and legal frameworks had a reduced level of prominence. These findings suggest that user conceptualization of privacy reflects a cognate-based approach that emphasizes control and limits to information access.

Original languageAmerican English
Title of host publicationProceedings of the 9th International Conference on Social Media and Society, SMSociety 2018
Pages360-364
Number of pages5
DOIs
StatePublished - 18 Jul 2018
Externally publishedYes
Event9th International Conference on Social Media and Society, SMSociety 2018 - Copenhagen, Denmark
Duration: 18 Jul 201820 Jul 2018

Publication series

NameACM International Conference Proceeding Series

Conference

Conference9th International Conference on Social Media and Society, SMSociety 2018
Country/TerritoryDenmark
CityCopenhagen
Period18/07/1820/07/18

Keywords

  • Framing
  • Privacy
  • Social media
  • User definitions

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

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