Mind the gap: How smaller numerical differences can increase product attractiveness

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	American English
Title of host publication	NA - Advances in Consumer Research
Editors	Ayelet Gneezy, Vladas Griskevicius, Patti Williams
Volume	45
State	Published - 2017

Cite this

@inproceedings{794bba07090e4ae0baf932344cc89923,

title = "Mind the gap: How smaller numerical differences can increase product attractiveness",

author = "Yael Steinhart and Sarit Moldovan",

note = "see",

year = "2017",

language = "American English",

volume = "45",

editor = "Ayelet Gneezy and Vladas Griskevicius and Patti Williams",

booktitle = "NA - Advances in Consumer Research",

}

TY - GEN

T1 - Mind the gap

T2 - How smaller numerical differences can increase product attractiveness

AU - Steinhart, Yael

AU - Moldovan, Sarit

N1 - see

PY - 2017

Y1 - 2017

UR - https://www.acrwebsite.org/web/conferences/north-american-conference

M3 - Conference contribution

VL - 45

BT - NA - Advances in Consumer Research

A2 - Gneezy, Ayelet

A2 - Griskevicius, Vladas

A2 - Williams, Patti

ER -