Mental Logout: Behavioral and Neural Correlates of Regulating Temptations to Use Social Media

Individuals sometimes use social media instead of sleeping or while driving. This fact raises the crucial need for—and challenge of—successfully self-regulating potent social-media temptations. To date, however, empirical evidence showing whether social-media temptations can be self-regulated and how self-regulation can be achieved remains scarce. Accordingly, the present within-participants study (N = 30 adults) provided causal evidence for self-regulation of social-media content and identified a potential underlying neural mechanism. We tested the premise that successful self-regulation requires limiting the mental representation of temptations in working memory. Specifically, we showed that loading working memory with neutral contents via attentional distraction, relative to passively watching tempting social-media stimuli, resulted in reduced self-reported desire to use social media, reduced initial attention allocation toward social-media stimuli (reduced late-positive-potential amplitudes), and reduced online representation of social-media stimuli in working memory (reduced contralateral-delay-activity amplitudes). These results have important implications for successfully navigating a social-media-saturated environment.