Abstract
Purpose: This paper aims to examine the association between the perceived values of information (economic, hedonic, functional, psychological) and the actual use of social networking channels (Instagram/Facebook groups/SNS personal profiles or messaging) for seeking information on accommodations. Design/methodology/approach: 879 respondents aged 18–55, who travel abroad as individual tourists at least once a year and are responsible for their own accommodation choice, were surveyed. Findings: The study shows that all the values of information are more likely to be provided through posting a question on one's profile/messaging options (i.e. friends and relatives), than through Facebook groups and Instagram. The multivariate findings show that different values are associated with different SNS channel choices for seeking information. Originality/value: The study provides an innovative approach to the motivations behind the use of different SNS platforms for travel information search by consumers. It offers practical implications, suggesting how to provide the relevant content on each channel.
Original language | English |
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Pages (from-to) | 1696-1716 |
Number of pages | 21 |
Journal | Information Technology and People |
Volume | 37 |
Issue number | 4 |
DOIs | |
State | Published - 6 May 2024 |
Keywords
- Facebook groups
- Information search behavior
- Perceived value
- SNS
- Social networking sites
- eWOM
All Science Journal Classification (ASJC) codes
- Information Systems
- Computer Science Applications
- Library and Information Sciences