L'imprécis construit par les slogans publicitaires en plus : procédé dévalorisant ou valorisant ?

Translated title of the contribution: "The vagueness constructed by additional advertising slogans: devaluing or enhancing process?

S. Adler

Bar-Ilan University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Translated title of the contribution"The vagueness constructed by additional advertising slogans: devaluing or enhancing process?
Original languageFrench
Title of host publicationSynchronie et diachronie : l’enjeu du sens
Subtitle of host publicationMélanges offerts au Pr. Hava Bat Zeev Shyldkrot
StatePublished - 2022

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