@inbook{cd4eb1ca8afd49cd8cea2757f5981e63,
title = "Introduction New Directions in Behavioral Pricing: New Directions in Behavioral Pricing",
author = "Matti Rachamim and Sergei Graguer and Ori Grossman and Chezy Ofir",
year = "2024",
month = jan,
day = "1",
doi = "10.1142/9789811292231\_fmatter",
language = "English",
isbn = "9789811292224",
pages = "xv--xx",
editor = "Chezy Ofir",
booktitle = "New Directions in Behavioral Pricing",
publisher = "World Scientific Publishing Co.",
address = "United States",
}