Introduction

Ilan Alon; Wenxian Zhang; Christoph Lattemann

doi:https://doi.org/10.1007/978-3-030-47579-6_1

Introduction

Ilan Alon, Wenxian Zhang, Christoph Lattemann

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Alon and colleagues introduce volume 2 of 2 edited books on Huawei, which is divided into 2 parts consisting of 16 chapters (including introduction and conclusion). Part I discusses the regional, economic, and geopolitical perspectives and consists of 10 chapters examining Huawei operations in Germany, Russia, Poland, Central and Eastern Europe, Canada, Mexico, Ghana, Southeast Asia, India, and Oceania. These diverse countries’ experiences provide a wide-angle view of the company operations globally. Part II discusses Huawei’s crisis management and corporate communications. The four chapters in Part II provide a deep dive case study of the role of legitimacy in government and media relations, organization learning, and stakeholder management. The last chapter discusses in detail the personal style of the company’s leader Ren Zhengfei.

Original language	English
Title of host publication	Palgrave Studies of Internationalization in Emerging Markets
Publisher	Springer Nature
Pages	1-8
Number of pages	8
DOIs	https://doi.org/10.1007/978-3-030-47579-6_1
State	Published - 2020
Externally published	Yes

Publication series

Name	Palgrave Studies of Internationalization in Emerging Markets

Keywords

Chinese dragon multinational
Globalization
Huawei
Internationalization
Multinational strategies
Ren Zhengfei

All Science Journal Classification (ASJC) codes

Business and International Management
Strategy and Management
Organizational Behavior and Human Resource Management
Business, Management and Accounting (miscellaneous)

Access to Document

https://doi.org/10.1007/978-3-030-47579-6_1

Cite this

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AU - Lattemann, Christoph

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KW - Multinational strategies

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Introduction

Abstract

Publication series

Keywords

All Science Journal Classification (ASJC) codes

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