Abstract
This study explores the intangible factors that influence citizens’ satisfaction from municipality services. Three factors are considered: place attachment, quality of life, and relationship between the municipality and citizens. The study is based on a qualitative and a quantitative analysis. A conceptual framework is formulated using Structural Equation Modeling (SEM). The originality of this study lies in two findings: First, objective tangible factors are not sufficient to develop citizens’ satisfaction from the municipality services. There is a necessity to cultivate a mutual relationship between the municipality and its citizens. Second, the quality of life can influence satisfaction from the services and not vice versa, as assumed in previous research.
Original language | English |
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Pages (from-to) | 171-186 |
Number of pages | 16 |
Journal | International Review on Public and Nonprofit Marketing |
Volume | 18 |
Issue number | 2 |
DOIs | |
State | Published - Jun 2021 |
Keywords
- Citizen satisfaction
- Emotional role
- Municipality relationship
- Place attachment
- Quality of life
All Science Journal Classification (ASJC) codes
- Economics and Econometrics
- Marketing