In China? Pick your brand name carefully

Marc Fetscherin, Ilan Alon, Romie Littrell, Allan Chan

Research output: Contribution to journal › Article › peer-review

All Science Journal Classification (ASJC) codes

@article{d22a94553b704615a08cd51e0a8e1297,

title = "In China? Pick your brand name carefully",

author = "Marc Fetscherin and Ilan Alon and Romie Littrell and Allan Chan",

year = "2012",

month = sep,

language = "الإنجليزيّة",

volume = "90",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "9",

}