Impression formation in corporate people tagging

Daphne R. Raban, Avinoam Danan, Inbal Ronen, Ido Guy

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This research explores the relationship between selfpresentation and perception by others as manifested explicitly through the use of tags in a people tagging system. The study provides insights relevant for the organizational context since it is based on a system implemented within IBM. We developed a detailed codebook and used it to categorize 9,506 tags assigned to a sample of taggers. Our analysis examines the use of self tags versus social tags (assigned by others) across different categories and sub-categories. While overlap exists, self tags tend to be more factual describing technology expertise, social tags augment the individual tags by adding a personal dimension.

Original languageAmerican English
Title of host publicationConference Proceedings - The 30th ACM Conference on Human Factors in Computing Systems, CHI 2012
Pages569-578
Number of pages10
DOIs
StatePublished - 24 May 2012
Event30th ACM Conference on Human Factors in Computing Systems, CHI 2012 - Austin, TX, United States
Duration: 5 May 201210 May 2012

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference30th ACM Conference on Human Factors in Computing Systems, CHI 2012
Country/TerritoryUnited States
CityAustin, TX
Period5/05/1210/05/12

Keywords

  • Impression management
  • People tagging
  • Perception of others
  • Presentation of self

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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