How AI can advance psychological science

Artificial intelligence (AI) has transformed scientific inquiry across disciplines, including the psychological sciences. In psychology, AI serves not only as an analytic tool but also as a computational model of the very processes the field seeks to explain. In this commentary, I highlight several ways in which AI can advance fundamental questions in psychological science beyond traditional approaches, thanks to its unprecedented ability to generate high-level perceptual and cognitive human-like representations. These developments provide psychologists with powerful new tools that, if embraced, can significantly advance our understanding of the human mind and behaviour.