| Original language | American English |
|---|---|
| Title of host publication | Cross-Cultural Marketing |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 110-118 |
| Number of pages | 9 |
| ISBN (Electronic) | 9781800889750 |
| ISBN (Print) | 9781800889743 |
| State | Published - 25 Jan 2022 |
All Science Journal Classification (ASJC) codes
- General Economics,Econometrics and Finance
- General Business,Management and Accounting