Franchising research on emerging markets: Bibliometric and content analyses

Vanessa P.G. Bretas; Ilan Alon

doi:10.1016/j.jbusres.2021.04.067

Franchising research on emerging markets: Bibliometric and content analyses

Vanessa P.G. Bretas, Ilan Alon

Research output: Contribution to journal › Article › peer-review

Abstract

This study reviews the franchising literature on emerging markets. We used the Bibliometrix R-package and VOSviewer software to perform a bibliometric analysis of 297 articles between 1989 and 2020 obtained from the Scopus database. We combined bibliometric coupling, historiographic citation, keyword co-occurrence, and conceptual thematic analysis, with a content analysis of the most cited articles based on total global and local citations. We identified two main research clusters: international franchising and social franchising. This article provides a deep understanding of the intellectual and conceptual structure of the academic field. It complements existing qualitative reviews and attempts at characterizations, and suggests future research directions.

Original language	English
Pages (from-to)	51-65
Number of pages	15
Journal	Journal of Business Research
Volume	133
DOIs	https://doi.org/10.1016/j.jbusres.2021.04.067
State	Published - Sep 2021
Externally published	Yes

Keywords

Bibliometric analysis
Developing markets
Emerging markets
Franchising
Literature review

All Science Journal Classification (ASJC) codes

Marketing

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10.1016/j.jbusres.2021.04.067

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title = "Franchising research on emerging markets: Bibliometric and content analyses",

abstract = "This study reviews the franchising literature on emerging markets. We used the Bibliometrix R-package and VOSviewer software to perform a bibliometric analysis of 297 articles between 1989 and 2020 obtained from the Scopus database. We combined bibliometric coupling, historiographic citation, keyword co-occurrence, and conceptual thematic analysis, with a content analysis of the most cited articles based on total global and local citations. We identified two main research clusters: international franchising and social franchising. This article provides a deep understanding of the intellectual and conceptual structure of the academic field. It complements existing qualitative reviews and attempts at characterizations, and suggests future research directions.",

keywords = "Bibliometric analysis, Developing markets, Emerging markets, Franchising, Literature review",

author = "Bretas, {Vanessa P.G.} and Ilan Alon",

note = "Publisher Copyright: {\textcopyright} 2021 The Author(s)",

year = "2021",

month = sep,

doi = "10.1016/j.jbusres.2021.04.067",

language = "الإنجليزيّة",

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journal = "Journal of Business Research",

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AU - Bretas, Vanessa P.G.

AU - Alon, Ilan

PY - 2021/9

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N2 - This study reviews the franchising literature on emerging markets. We used the Bibliometrix R-package and VOSviewer software to perform a bibliometric analysis of 297 articles between 1989 and 2020 obtained from the Scopus database. We combined bibliometric coupling, historiographic citation, keyword co-occurrence, and conceptual thematic analysis, with a content analysis of the most cited articles based on total global and local citations. We identified two main research clusters: international franchising and social franchising. This article provides a deep understanding of the intellectual and conceptual structure of the academic field. It complements existing qualitative reviews and attempts at characterizations, and suggests future research directions.

AB - This study reviews the franchising literature on emerging markets. We used the Bibliometrix R-package and VOSviewer software to perform a bibliometric analysis of 297 articles between 1989 and 2020 obtained from the Scopus database. We combined bibliometric coupling, historiographic citation, keyword co-occurrence, and conceptual thematic analysis, with a content analysis of the most cited articles based on total global and local citations. We identified two main research clusters: international franchising and social franchising. This article provides a deep understanding of the intellectual and conceptual structure of the academic field. It complements existing qualitative reviews and attempts at characterizations, and suggests future research directions.

KW - Bibliometric analysis

KW - Developing markets

KW - Emerging markets

KW - Franchising

KW - Literature review

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DO - 10.1016/j.jbusres.2021.04.067

M3 - مقالة

SN - 0148-2963

VL - 133

SP - 51

EP - 65

JO - Journal of Business Research

JF - Journal of Business Research

ER -

Franchising research on emerging markets: Bibliometric and content analyses

Abstract

Keywords

All Science Journal Classification (ASJC) codes

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