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Fan entrepreneurship: Fandom, agency, and the marketing of Hallyu in Israel

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationTranscultural Fandom and the Globalization of Hallyu
EditorsGil-Sung Park, Nissim Otmazgin, Keith Howard
Place of PublicationSeoul
Pages155-179
Number of pages25
StatePublished - 5 Nov 2019

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