Exploring leadership in Facebook communities: Personality traits and activities

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Leaders of online communities are today becoming key players in social media sites like Facebook. Responsible for the community's participation rules, limits and members' identities, these leaders represent an important population on which to focus. This paper compares 94 Facebook community leaders to 94 other Internet users (N=188) in order to identify differences among them with respect to five major personality traits ("the BIG 5") as well as their online and offline activities. The results of the online surveys show that Facebook community leaders are more extroverted, open to experience, emotionally stable and active online and offline than are other Internet users. Examining the community categories, the leaders who manage Facebook support communities were found to be more introverted and less active online than leaders of other community types. The results are discussed in the context of the unique role of online leadership in the social media environment.

Original languageEnglish
Title of host publicationProceedings of the 54th Annual Hawaii International Conference on System Sciences, HICSS 2021
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages3027-3036
Number of pages10
ISBN (Electronic)9780998133140
StatePublished - 2021
Event54th Annual Hawaii International Conference on System Sciences, HICSS 2021 - Virtual, Online
Duration: 4 Jan 20218 Jan 2021

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2020-January

Conference

Conference54th Annual Hawaii International Conference on System Sciences, HICSS 2021
CityVirtual, Online
Period4/01/218/01/21

All Science Journal Classification (ASJC) codes

  • General Engineering

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