TY - JOUR
T1 - Examining the mechanisms underlying contextual preference reversal
T2 - Comment on Trueblood, Brown, and Heathcote (2014)
AU - Tsetsos, Konstantinos
AU - Chater, Nick
AU - Usher, Marius
N1 - Publisher Copyright: © 2015 American Psychological Association.
PY - 2015/10/1
Y1 - 2015/10/1
N2 - Trueblood, Brown, and Heathcote (2014) provide a new model of multiattribute choice, which accounts for 3 contextual reversal effects (similarity, attraction and compromise). We review the details of the model and highlight some novel predictions. First, we show that the model works by setting a "fine balance" between 2 opposing factors that influence choice. As a result, small changes in the attributes of choice alternatives can disturb this balance. Second, we show that the model gives a partial account of the compromise effect. We describe a number of experiments that could distinguish the MLBA from other models of multiattribute choice.
AB - Trueblood, Brown, and Heathcote (2014) provide a new model of multiattribute choice, which accounts for 3 contextual reversal effects (similarity, attraction and compromise). We review the details of the model and highlight some novel predictions. First, we show that the model works by setting a "fine balance" between 2 opposing factors that influence choice. As a result, small changes in the attributes of choice alternatives can disturb this balance. Second, we show that the model gives a partial account of the compromise effect. We describe a number of experiments that could distinguish the MLBA from other models of multiattribute choice.
KW - Decoy effects
KW - Multiattribute choice
KW - Preference reversal
UR - http://www.scopus.com/inward/record.url?scp=84943577422&partnerID=8YFLogxK
U2 - https://doi.org/10.1037/a0038953
DO - https://doi.org/10.1037/a0038953
M3 - مقالة
SN - 0033-295X
VL - 122
SP - 838
EP - 847
JO - Psychological Review
JF - Psychological Review
IS - 4
ER -