Ethnicity marketed to and consumed by the transcultural consumer

Esi Abbam Elliot, Joseph Cherian, Hernan Casakin

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge Companion to Ethnic Marketing
Publisher	Taylor and Francis Inc.
Pages	254-272
Number of pages	19
ISBN (Electronic)	9781136164217
ISBN (Print)	9780415643634
DOIs	https://doi.org/10.4324/9780203080092
State	Published - 19 Jun 2015

All Science Journal Classification (ASJC) codes

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title = "Ethnicity marketed to and consumed by the transcultural consumer",

author = "Elliot, {Esi Abbam} and Joseph Cherian and Hernan Casakin",

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AU - Elliot, Esi Abbam

AU - Cherian, Joseph

AU - Casakin, Hernan

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BT - The Routledge Companion to Ethnic Marketing

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