@inproceedings{103b627c3b7d4af9899de4db880642ea,
title = "Effects of visual enhancements and delivery time on receptivity of mobile push notifications",
abstract = "Using real-world logs from 6,866 users who received relevant smartphone notifications we show that visual elements in the notification influence its receptivity. Users responded significantly more to notifications that included an image or an icon compared to standard notifications and to notifications including an action button compared to those not including such button. In addition, timing of the notifications also had a significant effect on receptivity, with lower click rates during the morning hours and higher rates during the afternoon and evening hours.",
keywords = "Click through rate, Delivery time, Experimentation, Mobile HCI, Push notifications, Receptivity, Visual design",
author = "Bahir, {Ravit Avraham} and Yisrael Parmet and Noam Tractinsky",
note = "Publisher Copyright: {\textcopyright} 2019 Copyright is held by the author/owner(s).; 2019 CHI Conference on Human Factors in Computing Systems, CHI EA 2019 ; Conference date: 04-05-2019 Through 09-05-2019",
year = "2019",
month = may,
day = "2",
doi = "10.1145/3290607.3312993",
language = "American English",
series = "Conference on Human Factors in Computing Systems - Proceedings",
booktitle = "CHI EA 2019 - Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems",
}